마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

MAKETING STRATEGY
Product base Refrigerator applied Coffee maker
“FOCUSED ON ACTION PLAN IN THE MATURE REFRIGERATIOR MARKET”
INTRODUCE
TEAM3
TEAM3
PRODUCT OVERVIEW
Our Product idea is very simple, We just applied Philips SAECO coffee maker to the Samsung Refrigerator.
Because we make idea focused on Trend and Synergy in the mature refrigerator market
SYNERGY
TREND
=
TEAM3
MARKET OVERVIEW
First, Refrigerator market Share
Samsung 51%
LG 45%
Others 4%
Samsung 41%
LG 20%
Mando 39%
But, 1995 “Kimchi Refrigerator” came in to the market. Then made New Market didn’t exist before.
Kimchi refrigerator MARKET SIZE :
￦1,000,000,000,000
TEAM3
MARKET OVERVIEW
....

[pptx/pdf]마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례