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Apple Inc. in 2010
INDEX
Apple Overview
PC Industry Analysis
Apple’s
Competitive Strength
5 Force Analysis
Vision
APPLE’S HISTORY OVERVIEW
THE BEGINNING OF APPLE
Apple I did not have a case the user was required to build a box for its components. (Picture from smithsonian) apr 1,1976
Color graphics a first for a personal computer
Dove the PC industry to $1 billion in annual sales in less than 3 years
Leader, selling more than 100,000 Apple Ⅱs by the end of 1980
CRISIS
IBM entered the PC market.
Apple’s response: Macintosh (1984)
Advantage: ease of use, industrial design, and technical elegance.
Disadvantage: slow processor speed lack of compatible software.
Result: net come fell 62%
(1981-1984)
Jobs was forced out(1985)
John Sculley was alone at the helm.
The Sculley Year, 1985-1993
Market share recovered: 8%
In 1990, 1 billion in cash, apple was the most profitable PC company.
New market
HOWEVER,
As IBM-compatible prices dropped, Macs appeared overpriced..
Apple’s high R D cost.
....

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