iPhone TSF

Slide to unlock
iPhone
iPhone TSF
Masscommuication
Jonghyeon Seo, Hyelee Lee, EunYeong Park
Contents
iPhone sensation
Relationship of the iPhone and TSF
The importance of opinion leaders
Conclusion
20091128
iPhone is launch in korea
2009.12
2010.05
2011.01
2010.10
100,000
700,000
1,000,000
2,000,000
number of iPhone sold
iPhone boom
Marketing
Apple mania growing
Technology
Jobs excellent presentation skill
hat
Is
TSF
W

[Two step flows]
Opinion Leader
Effect
Effect
unspecified
individuals
Two step flow
Message
On the iPhone
Apple iPhone
TSF
makes the public believe why
buying iPhone is good.
....

[pptx/pdf]iPhone TSF