[영문판]애슐리마케팅전략,애슐리분석,패밀리레스토랑분석,Ashley’s

Ashley’s
Marketing
Strategies
The Present State of Family Restaurants in Korea
Ranking of the Korean Family Restaurants
2010.09.09
Reference : Brandstock http://www.brandstock.co.kr/webdoc/app/doc.phpmenu_name=bt_1 view_flag=Y title_id=25 type_id=020 term_flag=D term_date=20100909
Introduction of Ashley
Ashley
Classic
Ashley
W(Double-You)
Reference : Ashley homepage http://www.myashley.co.kr/
Ashley
TOGO
Existing Consumer Demographics
Existing Brand Positioning
The Korean buffet(salad bar) restaurant for woman s tastes.
- concept : The comfortable house that anyone can enjoy some fresh varied salad, and grill food at a reasonable price.
Reference : Our survey websites of each brands
Results of Our Survey
Results of Our Survey
Our New Targeting Positioning
Our New Targeting Positioning
Strength
- Low Prices
- Distribution Channel
through E-Land Group
(Ex. 2001 Outlets)
- General + Salad bar Style
- 3 Different Types of Store(Classic, Double You, TOGO)
....

[pptx/pdf][영문판]애슐리마케팅전략,애슐리분석,패밀리레스토랑분석,Ashley’s