[영문판]코닥vs후지필름,코닥마케팅전략,후지필름마케팅전략,후지필름분석,코닥분석

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Contents
Why Kodak
Story
Rise of Kodak Empire.
Birth of the small town, Fuji.
Digital typhoon approaching.
They made a roof to protect their hometown.
Fallen of Kodak Empire.
Survival of Fuji.
Behind story
Same appearance, different result.
Why king of Kodak empire couldn’t think like king of Fuji.
Moral of story
Q A
Q. Why Kodak Fuji
How can firms react to disruptive innovation

“If Toyota could no longer sell cars, what would they be That is what we are facing. If we aren’t an imaging company then what are we” Mr. Shigetaka Komori, CEO of Fuji

One of the example that shows about using same strategy but having different result.
Once upon a time, There was a Big empire, KODAK…
Rise of Kodak Empire
Type: Public
Industry: Digital imaging, Photography
Founded: 1889
Founder: George Eastman
Headquarters: Rochester, New York, United States
Area served: Worldwide
Rise of Kodak Empire
That was absolutely TOP company!
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[pptx/pdf][영문판]코닥vs후지필름,코닥마케팅전략,후지필름마케팅전략,후지필름분석,코닥분석