금호아시아나,아시아나항공경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

2009 ATW
‘Airline of the Year’
ATW Airline of the Year
- Asiana Airlines Marketing Analysis-
1
INTRODUCE ASIANA AIRLINES ATW AWARD
HOW AISANA AIRLINES GOT THE AWARD
ASIANA AIRLINES MARKETING STRATEGY
234
CONLUSION
INDEX
INTRODUCE ASIANA AIRLINES ATW AWARD
ASIANA AIRLINE
ATW AWARD
ABOUT ASIANA AIRLINES
Established Asiana Airlines Inc.
Inaugurated the first Korea-Japan flight (Seoul - Tokyo).
Signed a marketing alliance with Northwest Airlines. (CODE SHARING)
Listed on the KOSDAQ.
Awarded the ATW Passenger Service Award 2001.
Received ATW Gold Award Winner Award (catering area).
Asiana awarded Airline Excellence Award 2004 from Skytrax.
The World Airline Star Ranking Five Star Airline, Skytrax
Asiana awarded Airline of the Year 2009 by Air Transport World
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2009
HISTORY
Company
Philosophy

Takes customers to
their destination on time
in the fastest, safest,
and most convenient
way
....

[pptx/pdf]금호아시아나,아시아나항공경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p