물시장,정수기마케팅,생수시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Marketing Communication
Strategy Analysis
Chapter 1 _ MARKET ANALYSIS
Chapter 2 _ OUTSIDE-IN PERSPECTIVE
Chapter 3 _ INSIDE-OUT PERSPECTIVE
Chapter 4 _ Q A
CONTENTS
MARKET ANALYSIS
*material: GWI(2009)
This is the water industry market size of the world in 2015 expected by the government.
The OECD expects the infra market related to water is about to 1000 trillion won, by 2025.
The reason is that the amount of waste water is increasing because of the industrialization and the water shortage problem is getting worse. The water market is also growing rapidly.
Mineral market scale goes over 500 million and water purifier size goes up to 1500 million.
MARKET ANALYSIS
Water purifier
market
Mineral water market
Others
100000

80000

60000

40000

20000

0
MARKET ANALYSIS
MARKET ANALYSIS
Water purifier penetration rate
....

[pptx/pdf]물시장,정수기마케팅,생수시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p