뱅뱅마케팅(bangbang) 영문버전,영문판,영문마케팅

Ⅰ. Situation analysis

1. Background information

- Information of BangBang

COMPANY HISTORY

* In 1961, It started the clothes business at 평화시장
* In 1970, It produced jeans brand name called BANGBANG
* In 1983, BANGBANG built their office building at 뱅뱅사거리
* In 1985, Found the (주)뱅뱅어패럴
* In 1990, They got ALL A from 공업진흥청 for 2 years

BANGBANG is the first jean company of Korea, and it was the renovation brand that changed the recognition of people about Korean Jean . In 1970, Korean technique was bad and they don t have enough 청. So Korean people didn t believe the Korean jean company. They liked oversea brands.

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