SM마케팅전략,SM엔터테인먼트,소속사마케팅,영문마케팅,영문판,영문기업분석

CONTENTS
I. Introduction ..................................................................................... 1
II. S.M. Entertainment in the Global World .................................................... 2
1. History of S.M. Entertainment .............................................................. 2
2. Management Philosophy ...................................................................... 2
3. S.M. Star Marketing ............................................................................... 3

III. Operation ......................................................................................... 5
1. Key Success Factor ................................................................................. 5
2. Environment Analysis ............................................................................ 5
3. Organizational Analysis .......................................................................... 8
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[doc/pdf]SM마케팅전략,SM엔터테인먼트,소속사마케팅,영문마케팅,영문판,영문기업분석