커피시장,커피산업,프렌치카페,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Franchise
COFFEE
house

학번 이름
Franchise Coffee house
1. New product strategies
2. Product bundle pricing
3. Item differentiation
4. 2nd degree price discrimination

Body
Introduction
INDEX
Conclusion
Implications
Coffee franchise market
New product strategies
Bundle pricing
Item differentiation
price discrimination
Implications
(1) Coffee franchise cofee market
Coffee franchise market
Men should be like coffe, hot sweet and strong-Dutch proverb
It was a pleasant cafe, warm and clean and friendly, and I hung up my old water-proof on the coat rack to dry and put my worn and weathered felt hat on the rack above the bench and ordered a cafe au lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil and started to write.”- Hemingway
Baha, napoleon …
Coffee franchise market
New product strategies
Bundle pricing
Item differentiation
price discrimination
Implications
Coffee market share
2600억
1970억
290억
4500억
2100억
750억
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[pptx/pdf]커피시장,커피산업,프렌치카페,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p