APIEU 어퓨 마케팅전략분석과 브랜드분석및 어퓨 새로운 마케팅전략 제안

어퓨
마케팅전략

목 차

제 1장 서론········································································································6
제 1절 연구의 배경과 목적···············································································6
1. 산업 소개······························································································6
2. 기업 선정 동기·······················································································6
제 2장 환경 분석·································································································7
제 1절 거시 환경 분석·····················································································7
1. Demographic Environment·······································································7
1) 감소하는 유소년 인구와 자기애적 성향··················································7
2) 높은 스트레스로 인한 피부 트러블························································8
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[hwp/pdf]APIEU 어퓨 마케팅전략분석과 브랜드분석및 어퓨 새로운 마케팅전략 제안