애플 Apple 경영전략분석,SWOT,5force분석(영문레포트)

Apple
Contents
1. About Apple
2. SWOT CASE
3. corporate strategy
4. Conclusion Recommendation
1. About Apple
Apple Inc.
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.
The company s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
Source : www.apple.com
Table1 ) Basic information of Apple Inc.
Product of Apple Inc.
MacBook, MacBook Pro, Power Mac G5, iMac, Mac mini, iPod, iPod Nano, iPod Shuffle, Xserve G5, iTV
Software : Mac OS X 10.4 Tiger, iWorks, iLife, Final Cut Pro
Over 130 Apple Retail Stores in 31 states
History of Apple
1980’s
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[ppt/pdf]애플 Apple 경영전략분석,SWOT,5force분석(영문레포트)