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| 신용조회 서신
Gentlemen:
Messrs. Mercury Company of your city have offered to represent us in our products and referred us to you as to their financial standing.
We shall be grateful if you will inform us whether you consider them a reliable firm.
Any information you may give us concerning their financial standing will be treated in strict confidence.
We shall .. |
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| Case study About ‘처음처럼’
C
ONTENTS
Executive Summary
Market Analysis
Swot Analysis
Marketing Strategy
Financial Statement
Production Life Cycle
1. Executive Summary
3
1. Executive Summary: Concept of 처음처럼
2. Market Analysis
2. Market Analysis (1) Consumer Preference
2009
19%~21%
2. Market Analysis (1) Preference
7
2. Market Analysis (2) Market Share
2. Market Analysis.. |
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| iPod Touch3rd Generation
1. Company Competitor Analysis
2. Developing Advertising Strategy
3. Creative Plan
4. Media
Contents
Best Global Brands
2009 Apple 20th
(source: interbrand)
Power Brand
IT Brand
1. Company Competitor Analysis
1. Apple
Variable Product
TV Ad- Big Bang
Slogan Idea Station
Q2, Q5
High Cost and High Quality
TV Ad So Ji-sub
Slogan- My Digital Pri.. |
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| ‘Heuristics- Mental Shortcuts’
Who is more likely as a criminal
A rule of thumb that often helps in solving a certain class of problems, but makes no guarantees.
(Perkins, 1981)
- Irrationality of cognition
What is heuristic
1. Representativeness heuristic
Used to Judge similarity to stereotypes
2. Availability heuristic
Used to judge likelihood or frequency of event,.. |
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| 재무관리
Physical Factor
International
Factor
Internal
Factor
District
Factor
Vision
1234
Going Swimmingly
Preview : Singapore의 강점
The scale of the transformation has been enough to propel Singapore into the ranks of the world’s leading financial centres. As places like London and Switzerland debate
whether to welcome bankers or punish them, Singapore
has started it.. |
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| Solar cell
Market share
95%
5%
Photo Diode
Similar to the principles of photoelectric effect
When the sufficiently high energy photons fall on
or near the depleted area
Electrons are lifted from the Valence band and roll down into the Conduction band
Holes are swept into the Valence band
Photo Diode
Light with energies less than the smallest BG is not absorbed at all
and .. |
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| CHASM MARKETING
What is CHASM
TECHNOLOGY ADOPTION LIFECYCLE
2
Chasm High-tech product
Continuous Innovation
Discontinuous Innovation
- Most high-tech products
3
What is Chasm marketing
A marketing strategy that is devised as a solution of getting out of the quagmire which is named CHASM
45
Example Selection : Why
6
Example Selection : Why
Similarity of reasons
why they exp.. |
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그린빌딜.마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 25Pages ) |
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| Green Building
Dear Green
20074350 김인환 20083352 윤종혁
20073301 김혜정 20083387 장효진
20083266 김성근 20103107 김새롬
Content
1. Green Building Concept Standard
2. Green Building Example
3. Each countries Green Building Policy
4. Korea Green Building Vision
Buildings use 40% of energy
Transportation
27%
Industry
33%
Buildings use of energy
Green Building
concept Authuen.. |
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IBM ( 20Pages ) |
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| IBM CANADA LTD:
Global Strategy
1. Introduction
2. Problem Definition
3. Solution Valuation
- About IBM
- What is CRM
- Criteria
- Alternative
- Valuation Selection
4. Action Plan
- IBM의 IT 현황
- Internal Key Issues
- Problem Definition.
- Action plan
- Similar Case Conclusion
contents
1. Introduction
(1) About IBM
(2) IBM의 IT현황
About IBM(International Business M.. |
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| Diet Plan
Intro..
Intro..
Contents
Introduction
Usual Eating habit Life habit
Diet Plan (Eating)
Diet Plan (exercise)
Introduction
Introduction (Profile)
Gil Seong-joon
178cm 90kg
BMI : 28.4
Class 1 obesity
Typical abdominal obesity
REE = 2160kcal
(1.0×90kg×24hours)
Eating habits in present
suppose
High calorie diet!
Voracity
A quick feeder
Life style in present
Very sim.. |
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| Firm Value Creation of Global R D Collaboration
5조
Ⅰ. Introduction
회사는 회사 간 협력을 경쟁적인 이익의 원천, 새로운 기술발생과 연관된 위험과 비용 공유의 수단으로써 개발
Global R D 협력이라는 용어는 미국 회사와 기술공유와 공동발전이라는 전략적 목적을 가진 외국의 파트너 회사 간 협력적인 동의라고 정의.
자원, 조직상 책임 그리고 재정적 위험과 보상을 할당.
미국과 그 외 국가 .. |
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| 영문서신
Thank you very much for stopping by our booth at the IFCA Exhibition in Singapore last month.
As you might have already noticed in Singapore, our company specializes in providing various promotional items to major international airlines around the world.
Through years of operations in the airline industry by our well-experienced executives, we have established.. |
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| [사회복지정책의 가치] 초기의 사회정의에 대한 논의 - 공리주의(Utilitarianism)
정의(justice), 특히 사회정의에 대한 논의는 사회의 가장 기본적인 가치인 '자유'와 '평등'의 관계로 집중이 된다. 고대부터 사회정의에 대한 논의는 다양하게 전개되어 왔으며, 기본적 원리는 "동등한 경우는 동등하게 다루어진다."(treating similar cases similarly)로 나타난다. 하지만 이러한 전통적 사회정의의 원리.. |
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패스트푸드,IMC전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 21Pages ) |
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| fast food Brand의 imc 전략
목차
IMC란
Fast food 업계 현황
왜 fast food brand를 주목하는가
Fast food brand의 IMC전략
각 브랜드별 SWOT분석
IMC전략 비평 및 향후 발전 방향
IMC란
광고, PR, 이벤트, DM, 기타 SP활동 등 기업의 소비자 커뮤니케이션 수단들의 전략적인 역할을 비교 검토하여, 전략집행상 최대한의 커뮤니케이션 효과를 이끌어내기 위해 다양한 수단들을 통합하는 총괄적인 마케팅 .. |
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| -Fast fashion의 마케팅전략
목차
I. Fast fashion이란
1. Fast fashion 개념 .
2. Fast fashion 등장배경
3. Fast fashion 장점
4. Fast fashion 기업들의 역발상
5. Fast fashion 마케팅전략 성공요인
Ⅱ. Forever21의 성공요인은
1. Forever21 기업소개
2.Forever21 마케팅 전략
1. Fast Fashion이란
2000년대 초반 등장
유행에 따라서 빨리 바꾸어서 내놓는 옷
(국립국어원, 2004)
= 맥 패.. |
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