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전체
(검색결과 약 4,703개 중 19페이지)
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| 서비스 마케팅
Ch.2 Positioning Services in Competitive Markets
Contents
Focus Underlies The Search For Competitive Advantage
Market Segmentation Forms The Basis For Focused Strategies
Positioning Distinguishes A Brand From Its Competitors
Conduct Internal, Market, And Competitor Analyses
Use Positioning Maps To Plot Competitive Strategy
Competitive Positioning Can Be Change.. |
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마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례분석, ( 12Pages ) |
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| Marketing Environment
Contents
Marketing Environment
Definition
Smartphone
Environmental Changes
Smartphone Positioning
Apple
Nokia
LG
1. Definition
Marketing Environment
Companies
2. Changes in Mobile Phone
a. What is a Smartphone
Voice and SMS oriented
Poor multimedia performance
3rd party apps are unavailable
Support Wi-Fi, Bluetooth
Strong multimedia performance
.... |
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ceo ( 14Pages ) |
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| 1. CEO
Hi My name is LEE HAN HO. I m in charge of CEO in our company.
I m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural.. |
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| Social-Commerce
[COUPANG]
CONTENTS
01 What is social-Commerce
02 About COUPANG
03 MKTG Strategy -4P, SWOT, STP
04 Conclusion
Selling a product at a low price through an internet group purchase.
What is Social Commerence
Notifying the customer of cut-price goods.
Purchase a Sale product by the deadline
Promote the cut-price goods to SNS users.
Using coupon after purchasing
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| LG전자 스마트폰
마케팅 실패사례 분석
CONTENTS
Ⅰ. 서론
LG전자 기업소개
II. LG 스마트폰 마케팅 실패요인분석
-LG전자 옵티머스 마케팅의 배경
-LG전자 마케팅믹스 4P별 실패원인분석
1) Product
2) Place
3) Price
4) Promotion
Ⅲ. 결론
-LG 스마트폰 마케팅전략 제언
1) Product
2) Place
3) Price
4) Promotion
-LG전자의기타전략 제안
1) 히트상품과 매니아층의 필요성
2) 블루오션전략
Ⅳ. 참.. |
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| Wal-Mart
Index
Introduction
Anwser for Questions
Q A
#Intro-history
Sam Walton
The founder
of Wal-Mart
Logos
Wal-Mart changed their logo
Wal-mart Logo time line
Lee Scott Mike Duke
Pick out and explain 5 strengths
of Wal mart which could be distinc
tive from those of its competitors
five strengths In Wal-Mart
1. Price Differentiation
2. Built strong IT systems
3. Sharing In.. |
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다이소,글로벌마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 21Pages ) |
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| 1.기업소개
1
1.One -price shop
One-price shop 이란
취급 상품 전반에 걸쳐 균일한 가격을 적용하는 특징을 갖는 소매점
One-price shop 의 역사
1879년 울워스(F.W. woolworth)가 5센트, 10센트 점을 개업한 것이 최초 그 후 원가 상승 등의 요인으로 달라(Dollar)스토어, 버라이어티 스토어, 디스카운트 스토어(할인점) 등으로 업태를 달리하며 발전
일본의 경우, 다까시미야 백화점이 1931년부터 5전,.. |
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소셜커머스,지금샵,공동구매,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 ( 26Pages ) |
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| Social commerce
contents
소셜커머스란
G-old #
Marketing
Strategy
Conclusion
전자상거래의 일종
반값 할인 쇼핑몰
소셜 미디어
온라인 미디어
소셜 네트워킹
소셜커머스
G-old #
Marketing
Strategy
Conclusion
소셜커머스
G-old #
Strategy
Conclusion
Strategy
Maketing
Conclusion
Strategy
Background
지금샵
Case
Alternative
Conclusion
소셜커머스
G-old #
Marketing
Strategy
Conclusion
소셜.. |
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| E-MART
Introduce
What is the discount store
It means a new retail business conditions
that has about 3,000 square feet of retail
space and sells always at a low price
below a marked price on a price tag that
a manufacturer directed, using a process
of selling goods in large quantities by a
thorough self-service.
What is the background of introducing the discount store
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마케팅사례,신라면블랙,산라면마케팅,농심신라면,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 31Pages ) |
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| 신라면 블랙
Index
- Introduction of NONGSHIM 신라면블랙
- Feature of 라면 industry
Market analysis
SWOT analysis
STP strategy
4P strategy
Problems (Failure factors)
Successful Competitor
Intro
NONGSHIM
NONGSHIM is Korean
famous food maker
신라면 블랙 is the premium product which contain cow bone.
- Low profit margin
- Fixed market
- substitutional goods
Low profit.. |
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| 일반인의 눈에는
단지 화장품 회사
우리에겐
새로운 발돋음
Thinking
HALAL 雪花秀
A m o r e P a c i f i c
C o r p o r a t i o n
Innovation
Is
i. Market Analysis
ii. Consumer Analysis
iii. Product Analysis
iv. Marketing
v. Scenario Expected Effect
Market Analysis
What is HALAL
할랄
-신이 허락한 것
할랄인증
-이슬람 율법에 맞는 제품 확인
-세계적 인지도 높은 말레이시아
H.. |
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| APPLE iPHONE 마케팅 전략
1. 환경분석
1) 3C분석
2) 외부환경분석
2. 아이폰 SWOT분석
3. 아이폰 STP전략 분석
Segmentation
Targeting
Positioning
4. 아이폰 마케팅믹스 4P전략분석
Product
Price
Place
Promotion
5. 향후시사점
목차 |
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스포츠마케팅-sk,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p ( 31Pages ) |
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| Marketing of SK wvyerns
Contents
Baseball club marketing why important
2006 WBC Semi final
2009 WBC Second place
2008 Olympic champion
Baseball club marketing why important
Baseball team marketing why important
Problem of baseball club marketing
Official record is surplus
In fact, it is deficit
but
A form of Korea baseball club
Most of clubs are owned
by major corpo.. |
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| 무관리
재
Warren Buffett and value investing
Contents
3. 6rules ValueInvesting
4. Applicate the rules
5. conclusion
2. What is ValueInvesting
1. Warren Edward Buffett
Biography
Oracle of Omaha
1. Warren Edward Buffett
August, 30 in 1930 (Omaha, Nebraska)
Bachelor University of Pennsylvania
Master University of Columbia
Occupation Chair man and C.E.O of Berkshire Hath.. |
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| 베스킨라빈스 마케팅전략
(나뚜루와의 비교분석)
[ 차례 ]
Ⅰ. 들어가며
1. 기업선정배경
2. 베스킨라빈스 기업소개
Ⅱ. 본론
1. 베스킨라빈스 마케팅믹스 4P전략
1) Product ( 제품 )
2) Price ( 가격 )
3) Place ( 유통 )
4) Promotion ( 촉진 )
2. 베스킨라빈스 SWOT분석
1) Strenght ( 강점 )
2) Weakness ( 약점 )
3) Opportunity ( 기회 )
4) Threat ( 위협 )
3. 베스킨라빈스 STP 분석
1) Segm.. |
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