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M_M_마케팅관리론_PPT
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1. Previously on M M
LG TROMM STYLER
- Home party with power bloggers
- Promotion with BMW dealership
Blindfold
Building up a wall
Problem
Expand the Target
Premium
clothing care electronics
Be Wise,
Positioning
2. SWOT
SWTO
3. IMC STRATEGY
LET THEM KNOW WHO WE ARE
4. 4P for IMC
1.Product
Two new models have been launched
(CS4003JR, CS4003JL)
Minor changes
\ 2M -] \ 1.5M
They are lowering the wall
2.Price
Price
Promotional
Efforts
HIGH
LOW
HIGH
LOW
2.Price
Skimming-penetration strategy
Promotional pricing
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2013.03.27
29페이지
