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마케팅.,0,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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EFFECTS ON
NEW PRODUCTPERFORMANCE
AND MARKET SHARE
Environmental Marketing Strategy
And Firm Performance :
Effects on New product
Performance and Market Share
Environmental Marketing Strategy
INDEX
Introduction
Key Words
Definition of “Environment”
Influence of enviropreneurial marketing
Introduction
Change in Market Share
Change in Market Share
Market Tubulence
Introduction
Environment
Introduction
It ignores issues pertaining to the well-being of the natural environment
Its argument is likely to be necessary for survival and prosperity
Key word
Enviropreneurial Marketing
environmentally-friendly marketing strategies initialed by a firm in the realm of marketing
to achieve competitive differentiation advantage for the firm s offerings
2. influenced by the firm s views on the duties and responsibilities of a corporate citizen
Introduction
Corporate Environmentalism
the organization-wide recognition
of importance of the biophysical environment
in the formulati
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2013.03.27
45페이지
