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스포츠마케팅-코카콜라
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Sport Marketing
CONTENTS
About Coca Cola
Coca Cola VS. Pepsi
Conclusion
Characteristics of Coca Cola’s Marketing
Possible Changes
Marketing Strategies
Sponsorship
Endorsement
About Coca Cola
History
1866 First made by an American pharmacist
John Pemberton
1928 Became the official sponsor of the Olympic Games
1930 Official Sponsor of the FIFA World Cup
Symbol
The Red Color is a symbol of dynamic, strong image which suits Sports’ feature of competitiveness physical movement
The unique Contour Bottle is designed to be seen well in the darkness, and the curve symbolizes flexibility in sports.
About Coca Cola
Products
Coca Cola is offering a range of products including coke
Which do you think is the product of Coca Cola
Getorade
Lipton
킨사이다
Mountain Dew
Answer: C. 킨사이다!
About Coca Cola
Products
Coca Cola is offering a range of products including coke
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2013.03.27
19페이지
