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(최종)마케팅-마운틴듀
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Mountain Dew : Selecting New Creative
Contents
Target in a teenager male
Threat to decreasing CSDs market and increasing to concerning “Health”
The creative as the most challenging aspect of brand management
One of the ten largest ad agencies in the world.
PepsiCO assigned Mountain dew to BBDO
BBDO focused on track music and sports trends.
Music
Three musical trends dominated the airwaves in the 1990s
Rap music, Rock music, Techno music.
Sports
In 1990s : Teen enthusiasts transformed casual hobby activities into highly technical, creative, and often dangerous sports.
Extreme Sports : skiing down extremely steep terrain or jumping off tall building with a parachute .
Extreme Games in 1994
Mountain Dew was one of the founding lead sponsor of the Extreme Games
Brand Imagery
Threat
Done that
Consumer’s flagginginterest
Mel Torme
Invest to expand into
advertisements
Diet Mt. Dew of PepsiCo released but business depression
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핫식스 SWOT분석 |
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펩시 기업분석과 펩시콜라 SWOT,STP분석및 마케.. |
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신세계백화점의_마케팅_분석_최종보고서 |
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M E N U |
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동성애,결혼 |
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빅픽쳐 |
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[관광학개론] 호주의 관광지 소개 |
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[여가론] 유형별 뉴 스포츠에 관해서 |
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아웃도어_시장,마케팅,브랜드,브랜드마케팅,기.. |
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영화-브로크백마운틴 감상문 |
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마케팅사례분석,마케팅,브랜드,브랜드마케팅,기.. |
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성공적인웹사이트가되는10가지방법 |
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동성애 |
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“KOLON SPORT” 마케팅 사례 분석,코오롱스포츠 .. |
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2013.03.27
18페이지
