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Marketing Strategies
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Marketing Strategies
MANAGEMENT MISTAKES AND SUCCESSES
Contents
MKTG Mix Strategy
Marketing Strategy
Corporate Strategy
Introduction
MANAGEMENT MISTAKES AND SUCCESSES
Introduction
1. Coca-Cola
MANAGEMENT MISTAKES AND SUCCESSES
Introduction
2. History of Coca-Cola
1886 : Birth of Coca-Cola
1910 : Develop a unique bottle
1919 : Listed on the New York
Stock Exchange
1928 : Introduced to the Olympic Games
1931 : Coca-Cola Santa Claus
1933 : Introduced to France
MANAGEMENT MISTAKES AND SUCCESSES
Introduction
1950 : Appear on the cover of Time magazine
introduced to Korea
1960 : Expand with new flavors
start to produce Coca-Cola in Korea
1982 : Diet coke and new coke
1993 : Coca-Cola Polar Bear
2002-Now : Global marketing platform
MANAGEMENT MISTAKES AND SUCCESSES
Corporate Strategy
- Mission
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Marketing Strategy |
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마케팅전략,현대카드,마케팅,브랜드,브랜드마케.. |
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Marketing strategy |
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2013.03.27
43페이지
