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마케팅.마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Principle of marketing
1
INDEX
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Trends of Cosmetics Industry
About
Shiseido
SWOT
Analysis
Marketing
Mix
Competitor
Analysis
BCG
matrix
STP analysis
82
Marketing
Strategies
Trends of
4
Trends of Cosmetic industry
1
High added value
Does enterprises producing
commodities for domestic markets
Flexible manufacturing system
Monopolistic competition
Oligopolistic market
5
Trends of Cosmetic industry
12
About Shiseido
2
Shiseido is the one of the world s
leading cosmetics companies.
7
About Shiseido
The fusion of Eastern and Western s intelligence and beauty
Global image creation
Global Shiseido
Graceful aging
Creative advertisement
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About Shiseido
3
Marketing mix
3
Product
Line extension (differentiation strategy) :
Targeting high-end market
= high-end market + low-priced market
diversity of products
10
Marketing mix(4P)
3
Price
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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베이커리산업,뚜레주르,파리바게뜨,마케팅,브랜.. |
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시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
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마케팅성공사례,마케팅,브랜드,브랜드마케팅,기.. |
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소비자행동,컬러마케팅,마케팅사례,마케팅,브랜.. |
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모더니즘,구조학,마케팅,브랜드,브랜드마케팅,.. |
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오감브랜드사례,마케팅전략,마케팅,브랜드,브랜.. |
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파리바게뜨,뚜레주르,마케팅전략,시장분석,마케.. |
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시각마케팅사례,코카콜라,마케팅,브랜드,브랜드.. |
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소비자마케팅,서비스경영,마케팅사례,마케팅,브.. |
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인터넷마케팅,온라인마케팅,마케팅전략사례,마.. |
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2013.03.27
29페이지
