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KTF의마케팅전략분석
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KTF Possibility of no.2
Contents
Market analysis
SWOT analysis
Objective, Rationale
Theoretical evidence
Strategies
About KTF..
History of KTF
1996. Acquired PCS business rights
Held inaugural meeting of KTF Freetel Co. Ltd.
2001. KTF subscribers exceeded 10 million,
Signed merger agreement between KTF and KTI.COM
It has concentrated on the mobile E-commerce and IMT2000
as a frontier of the next generation mobile telecom.
- No.2 mobile company in Korea following SKT
Market analysis
Market share
saturated market phone number portability
→ overheated competition
1 strong 2 weak → oligopolistic economy
Market analysis
Advertisement cost
Overheated competition → enormous Marketing costs
Key market analysis
Concentrate on teens, twenties and women !!
SWOT Analysis
Objective
Build distinguished brand image
Fashion, Trend, Youth
Measurable objective
To achieve youngsters’ degree of cognition
from 40% to 60% in 3 months.
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이동통신사ktf광고분석,통신사,kt,마케팅,브랜.. |
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KTF와_박카스의_소비자_광고_캠페인_마케팅_전.. |
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마케팅전략 - KTF의 성공적 마케팅 전략 |
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[마케팅] KTF의 성공적인 마케팅 전략 |
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[전략경영] 3세대 이동통신 시장에서의 SKT와 K.. |
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KTF의성공적인마케팅전략 |
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KTF,마케팅,브랜드,브랜드마케팅,기업,서비스마.. |
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SK텔레콤 마케팅전략 분석 |
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ktf의_광고분석 |
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STP전략_성공사례 |
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글로벌마케팅,성공사례,이동통신,SKT,KTF,마케.. |
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마케팅전략 p[ |
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마케팅 |
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2011.05.23
20페이지
