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Final Project(Final)
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You know what I put on
- VivaStudio
About Vivastudio
(KW million)
Source: Vivastudio
Vivastudio was founded in 2008 August
Online apparel mall which is private business
Capital is 350 million won and No debt
2 CEO, 2 Staff and 1 Part time worker
5 Force Model
Threat of new entry
No economies of scale
Increasing size of industry
Supplier Power
A number of suppliers exist
Replacement cost is low
Buyer Power
It lies in the hands of consumers of what they like and purchase
Threat of substitute
In apparel industry, substitutes always exist
Rivalry
Not aggressive marketing among companies
The number of companies is 4~5
Current Strategy
The firm’s current strategy
: Be a fashion company with various collection of its own
More efficient operation control
Maniac driven-design by designer
Street Brand industry in the whole country
Between 20 ~ 30 aged men
Profit rate 30% Because of Onlie based profit structure
Performance
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무주리조트 리네이밍,리네이밍사례,리네이밍기.. |
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한일전기,마케팅전략,마케팅사례,마케팅,브랜드.. |
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관리회계,재무회계,원가관리회계,관리회계분석,.. |
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CJ,백설,마케팅사례,마케팅,브랜드,브랜드마케.. |
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SKT,마케팅전략,기업분석,마케팅,브랜드,브랜드.. |
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네이처리퍼블릭,마케팅사례,마케팅,브랜드,브랜.. |
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액티비아,남양유업,한국야쿠르트,마케팅,브랜드.. |
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기능성음료,웰빙음료,음료시장,마케팅,브랜드,.. |
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유기농,천연화장품시장,웰빙마케팅,마케팅,브랜.. |
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미래파,시장분석,마케팅,브랜드,브랜드마케팅,.. |
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냄새먹는하마,탈취재,마케팅사례,마케팅,브랜드.. |
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미니쉘리네이밍,초콜릿시장,마케팅,브랜드,브랜.. |
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리네이밍기획안,리네이밍,리네임,브랜드리네이.. |
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하늘보리,리네이밍,마케팅전략,마케팅,브랜드,.. |
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2013.03.28
23페이지
