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허닭-마케팅전략 경영분석
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’s Marketing Strategy
HEODAK’s Marketing Strategy
Contents
Introduction of ‘HEODAK’
The Previous and The Present state
Plans for the future continuous growth
Industry Analysis
Competitors Analysis
New Strategy 1
New Strategy 2
Introduction of
July, 2010: (주)얼떨결 was founded by HEO.
January, 2011: ‘HEODAK’ was introduced through the online shopping mall.
The present state of
The number one of sales in online shopping mall in 3 months after introducing.
August, 2011: It turned over 1억 1천 만원.
It has kept the number one of sales in a market of chicken breasts.
Success factors of the current state
The market of chicken breasts wasn’t developed.
Concerning about Diet and Health was increasing.
Niche Market
Big Opportunity
Success factors of the current state
Prejudices of chicken breasts.
Soft texture and good tastes.
Success factors of the current state
Inconvenient existing products.
Easy to keep and
Easy to cook.
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허닭-마케팅,경여전략분석 |
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[경영전략] 기능별 전략(인적자원전략, 생산전.. |
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경영전략의 수행(경영전략의 집행, 생산전략, .. |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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마케팅전략,스타마케팅,감성마케팅,그린마케팅,.. |
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노출마케팅,노출마케팅전략,노출마케팅사례및분.. |
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인터넷마케팅,온라인마케팅,마케팅전략사례,마.. |
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그린마케팅,그린마케팅전략,그린마케팅사례및분석 |
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삼성윤리경영,에버랜드,브랜드마케팅,서비스마.. |
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경영전략의 개발(갭분석, SWOT분석, 제품포트폴.. |
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지식경영의 의미, 개념, 고려사항, 사례, 장점,.. |
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기아자동차 경영분석 마케팅 |
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애슐리마케팅전략,애슐리분석,애슐리경영전략분.. |
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[경영전략] 기업단위의 경영전략(공격형 전략, .. |
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2013.03.28
36페이지
