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마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
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MAKETING STRATEGY
Product base Refrigerator applied Coffee maker
“FOCUSED ON ACTION PLAN IN THE MATURE REFRIGERATIOR MARKET”
INTRODUCE
TEAM3
TEAM3
PRODUCT OVERVIEW
Our Product idea is very simple, We just applied Philips SAECO coffee maker to the Samsung Refrigerator.
Because we make idea focused on Trend and Synergy in the mature refrigerator market
SYNERGY
TREND
=
TEAM3
MARKET OVERVIEW
First, Refrigerator market Share
Samsung 51%
LG 45%
Others 4%
Samsung 41%
LG 20%
Mando 39%
But, 1995 “Kimchi Refrigerator” came in to the market. Then made New Market didn’t exist before.
Kimchi refrigerator MARKET SIZE :
￦1,000,000,000,000
TEAM3
MARKET OVERVIEW
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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시장세분화마케팅,마케팅,브랜드,브랜드마케팅,.. |
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오감브랜드사례,마케팅전략,마케팅,브랜드,브랜.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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인터넷마케팅,온라인마케팅,마케팅전략사례,마.. |
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오감마케팅,마케팅사례,마케팅,브랜드,브랜드마.. |
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브랜드개성,브랜드전략,마케팅,브랜드,브랜드마.. |
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SNS마케팅,마케팅전략사례,마케팅,브랜드,브랜.. |
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시각마케팅사례,코카콜라,마케팅,브랜드,브랜드.. |
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마케팅성공사례,마케팅,브랜드,브랜드마케팅,기.. |
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마켓팅원론,마케팅,브랜드,브랜드마케팅,기업,.. |
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오감마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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소비자행동,컬러마케팅,마케팅사례,마케팅,브랜.. |
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2013.04.04
14페이지
