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서비스전략,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Service Marketing
New marketing plan of ALLTHAT service
Contents
Ⅱ. SWOT Analysis
Ⅳ. Promotion IMC
Ⅴ. Service Blueprint
Ⅲ. STP Analysis
Ⅰ. Status Analysis
Ⅵ. Cost - Benefit
Ⅶ. Conclusion
Ⅰ. Status Analysis
Company Status
Company Status
Shinhan Card is 1st credit card service company in Korea.
Asia No.1, Global Top 10
Promotion events, services are held in almost every field.
Employee : 3,400
Membership : 13,500,000
Product Asset : 17,200,000,000,000 won (17trillion won)
Sales Branch : 48
Ⅰ. Status Analysis
Customer Status
Customer
Average income of customer is rising.
Needs for leisure, shopping, musical is rising
Interest in healthy food, diet, plastic surgery,
People are more concerning about social responsibility of company
There are lots of enquiries about point using return, replacement services.
Needs for a luxury good are rising.
Mass buying for discount rate is in fever
Inequality gets more extreme.
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2013.04.04
26페이지
