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samsung china
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SAMSUNG CHINA : THE INTRODUCTION OF COLOR TV
Contents
The Chinese Economic Environment
THE TV INDUSTRY
HOME COUNTRY(SOUTH KOREA)
SAMSUNG S EXPERIENCE IN THE UNITED STATES
SAMSUNG’S MARKET PARTICIPATION IN CHINA
The Chinese Economic Environment
Macro Environment
- The China planed social economy
Foreign firms in China was that there was a huge gap
- stated plans
- Actual ability of the government to
manage and control the economy
There existed a high degree of competition among government
The Chinese government emphasized social profitability more than economic profitability
The over-Employment problem
- The China compel rule - Five days a week
- This rule affects over-employment
Micro Environment
The Chinese color TV industry
On the Production Side
The China Color TV production capacity - Annual 18 Million sets
On the demand Side
The Chinese TV Demand
- second largest after the United States
- Third largest after NAFTA and EU
Competition
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2012.03.28
24페이지
