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SKT,마케팅전략,기업분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Final Group Project
BUSINESS VALUATION: YOO YONG KEUN
TEAM 5
NA HYUN HO
MOON JI HYUN
LEE KUN HO
LEE MIN A
JO CHANG WOO
JIN SUNG MIN
KWANG SOO DERREK KIM
MIN JUNG KANG
Final Group Project
BUSINESS VALUATION
Contents
Part 1.
Industry Analysis
Part 2.
Company Analysis - SKT
Proposal 1. Know SKT’s business
Feature phone industry
M. Porter’s 5-forces model
Smartphone industry
Feature phone Smartphone industry SKT’s performance
Competitor analysis: KT
New business of SKT N-Screen service Galaxy Tab
Industry Analysis
Final Group Project
BUSINESS VALUATION
Part 1.
Industry Analysis
Mobile Phone
Feature Phone
Smartphone
Phase of Mobile Industry
Mobile phone industry face strong structural change from the appearance of smartphone
Appearance of Smartphone
Matured Feature Phone market
Structural Changes in Mobile market
Changes in the competitive condition
Changes of suppliers’ bargaining power
…
Part 1.
Industry Analysis
1) Feature Phone Industry
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고용브랜드_전략,인사관리,SKT인사관리,STX인사.. |
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SKT (SK텔레콤) 마케팅전략분석과 SKT 기업분석 |
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SKT,SK텔러콤,기업분석,마케팅,브랜드,브랜드마.. |
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SKT,실패사례,마케팅,브랜드,브랜드마케팅,기업.. |
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2013.04.04
41페이지
