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기업분석,항공사,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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ALTIC FREIGHT FOWARDINGCOMPANY
CONTENTS
Summary of ALTIC INTERNATIONAL
Explanation of main concepts Answer to the case study questions
Recommendation
Q A
SUMMARY OF ALTIC INTERNATIONAL
1. Company Profile
European freight forwarding and logistics management organization
After the company added a logistic management team in 1980s, the logistics management has became an important part of the company’s operations
Now ALTIC is organized into three regions: Europe, America and Asia-Pacific
2. Supply chain management
A Third Party Logistics(3PL) provider
- Performs outsourced logistics tasks
A move to a Supply Chain Management (SCM) role
- Requires much closer links
- Needs to develop information systems
- Opportunities for service differentiation
SUMMARY OF ALTIC INTERNATIONAL
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아시아나항공,마케팅분석,항공사마케팅,마케팅,.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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사우스웨스트 항공사의 마케팅 전략,마케팅,브.. |
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조직이론,사우스웨스트_항공사,마케팅,브랜드,.. |
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southwest,사우스웨스트,항공사마케팅,마케팅,.. |
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항공사경영,저가항공사,대형항공사,항공마케팅,.. |
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파리바게뜨,뚜레주르,마케팅전략,시장분석,마케.. |
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2013.04.04
21페이지
