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마케팅전략사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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MARKET ANALYSIS
: ENVIRONMENT
MARKET ANALYSIS
: ENVIRONMENT
3C ANALYSIS
1. COMPETITORS
MONOPOLY
HIGH ENTRY BARRIER
3C ANALYSIS
1. COMPETITORS
Launched in 2000
Market Share: 50%
# of Members: 15million
NO.1 Internet shopping
mall
UNDERTAKEN IN 2009
BY EBAY
Launched in 1998
Market Share: 40%
# of Members: 17million
First auction site in Korea
UNDERTAKEN IN 2001
BY EBAY
3C ANALYSIS
2. COMPANY (SWOT ANALYSIS)
VARIOUS MARKETING STRETAGIES
SUBSIDIARY OF SKT
STRONG MOBILE INFRA
ONLY 1 DOMESTIC CO.
ECONOMIC DEPRESSION ▶▶ PREFER LOW PRICE
CONSUMER RELIANCE
TOO MANY ONLINE SHOPPING MALLS
HARD TO GET LOYAL CUSTOMERS
NEWCOMER TO THE OPEN MARKET
RELATIVELY SMALL SELLERS PRODUCTS
3C ANALYSIS
3. CUSTOMERS
PEOPLE
IN 20, 30’S
BECOME TO WANT
CHEAPER
BETTER QUALITY
MORE RELIABLE
PRODUCTS
STP ANALYSIS
STP ANALYSIS
1. SEGMENTATION
TYPES OF MASS MARKET
OPEN TYPE
PROGRESSIEVE TYPE
CONSERVATIVE TYPE
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2013.04.04
36페이지
