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아파트광고,롯데캐슬,푸르지오,이편한세상,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Advertising Psychology Consumer Behavior
Apartment House
Message Strategy Analysis
Contents
1. About apartment brand
2. Analysis about ‘Lotte Castle’
3. Analysis about ‘e-편한세상’
4. Evaluation Proposal
Why
Apartment brand age …
Increased income
Increased desire about quality
Apartment
satisfied people’s desire
In korea,
APT means …
Financial technology means
Display to another
Conversion of APT
into brand
Consumer want a more differential value than property
Companies want to get
competitive position
Increased housing diffusion rate
Increased housing supplier
Consumers lead
the housing market
Why
High involvement
but
Image advertising
Premium APT category
Using celebrity strategy
Brand Outline
Premium prestige apartment house
Basic concept : Urban high class apartment house
More valuable, more prestigious.
Target : Large income professions
Advertising Strategy
Differentiate brand from common.
High-class positioning on consumer’s mind.
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아파트광고,광고마케팅,이편한세상,푸르지오,마.. |
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래미안,푸르지오,롯데캐슬,주거공간,마케팅,브.. |
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이편한세상,광고마케팅,마케팅,브랜드,브랜드마.. |
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이편한세상,마케팅,브랜드,브랜드마케팅,기업,.. |
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마케팅원론,이편한세상,마케팅,브랜드,브랜드마.. |
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이편한세상,마케팅,브랜드,브랜드마케팅,기업,.. |
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대우 푸르지오의 그린 마케팅 성공사례,성공요.. |
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푸르지오,푸르지오마케팅,마케팅,브랜드,브랜드.. |
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대우푸르지오,환경마케팅,마케팅,브랜드,브랜드.. |
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롯데캐슬,아파트산업,마케팅,브랜드,브랜드마케.. |
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힐스테이츠,자이,롯데캐슬,아파트시장,마케팅사.. |
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푸르지오,마케팅,브랜드,브랜드마케팅,기업,서.. |
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롯데캐슬,롯데캐슬마케팅전략,롯데캐슬분석,아.. |
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광고 속 자본논리와 성차별적 지배이데올로기 .. |
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2013.04.04
32페이지
