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[영문판]NBA분석,NBA마케팅전략,NBA마케팅
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NBA
Introduction of NBA
Table of Contents
NBA Marketing
NBA Sponsorship
NBA Analysis
Future of NBA
Yao Ming
Michael Jordan
NBA [National Basketball Association]
NBA
American Teams 29 + Canadian Team 1 = 30 NBA Teams
ABA(American Basketball Associaton) +
NBL(National Basketball League)
= NBA
American major Sports = MLB, NFL, NHL, NBA
NBA Marketing
David Joel Stern
Commissioner of NBA
Star Marketing Jordan Yao ming
Enhancement of Broadcasting
NBA의 세계화 전략
Bought best players around the world
Beginning of globalization of NBA
Reason for failure of industrialization and globalization of NBA
Majority is black race
Lots of confusing rules
Not known by many people
Trade
NBA Globalization Strategy
Star Marketing
① Yao Ming
Yao Ming
Birth 1980/ 9/ 12/
Age 32
Gender male
Size 229cm, 140.6kg
Debut Shanghai Sharks
Nickname walking wall of China
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한국프로농구,KBL,마케팅,브랜드,브랜드마케팅,.. |
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스포츠마케팅실패사례,스포츠마케팅전략,스포츠.. |
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[영문판]락앤락마케팅전략,락앤락기업분석,락앤.. |
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SM마케팅전략,SM엔터테인먼트,소속사마케팅,영.. |
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[영문판]델몬트마케팅전략,델몬트분석,DelMonte.. |
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하나투어,하나투어마케팅,하나투어전략,하나투.. |
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[영문판]웅진씽크빅분석,유아교육,웅진씽크빅마.. |
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[영문판]SK기업분석,SK마케팅전략,SK경영전략 |
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서비스마케팅_MLB1위 탈환 |
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에스키모에게얼음을팔아라 |
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맥도날드,맥도날드맥모닝,맥모닝,맥모닝마케팅,.. |
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미국 프로스포츠의 세계 시장화 전략,프로스포.. |
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맥도날드,맥도날드맥모닝,맥모닝,맥모닝마케팅,.. |
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[영문판]COFFINE,커핀그루나무,커핀그루나무마.. |
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2013.05.03
22페이지
