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물시장,정수기마케팅,생수시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Marketing Communication
Strategy Analysis
Chapter 1 _ MARKET ANALYSIS
Chapter 2 _ OUTSIDE-IN PERSPECTIVE
Chapter 3 _ INSIDE-OUT PERSPECTIVE
Chapter 4 _ Q A
CONTENTS
MARKET ANALYSIS
*material: GWI(2009)
This is the water industry market size of the world in 2015 expected by the government.
The OECD expects the infra market related to water is about to 1000 trillion won, by 2025.
The reason is that the amount of waste water is increasing because of the industrialization and the water shortage problem is getting worse. The water market is also growing rapidly.
Mineral market scale goes over 500 million and water purifier size goes up to 1500 million.
MARKET ANALYSIS
Water purifier
market
Mineral water market
Others
100000
80000
60000
40000
20000
0
MARKET ANALYSIS
MARKET ANALYSIS
Water purifier penetration rate
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에비앙 마케팅전략 및 기업분석,에비앙마케팅전.. |
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동아오츠카,브랜드마케팅,생수시장조사,생수사.. |
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비타민워터,생수시장,마케팅,브랜드,브랜드마케.. |
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블루마린,심층수,생수시장,마케팅,브랜드,브랜.. |
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에비앙,생수시장,마케팅사례,마케팅,브랜드,브.. |
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롯데디엠지,생수시장,생수사업,마케팅,브랜드,.. |
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생수시장,심층수시장,마케팅,브랜드,브랜드마케.. |
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음료시장,생수시장,마케팅,브랜드,브랜드마케팅.. |
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정수기마케팅,웅진코웨이,마케팅,브랜드,브랜드.. |
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미네워터,생수시장,생수마케팅전략성공사례,브.. |
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생수사업,물,마케팅,브랜드,브랜드마케팅,기업,.. |
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EVIAN 에비앙 마케팅 SWOT,STP,4P전략분석과 에.. |
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청호나이스 해외마케팅전략, 네덜란드 정수기시.. |
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정수기시장,정수기산업,브랜드마케팅,서비스마.. |
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2013.05.08
27페이지
