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Mercedes-Benz All Activity Vehicle (AAV)Target costing,타겟코스팅,벤츠분석,AAV,AAV프로젝트
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Mercedes-Benz All Activity Vehicle (AAV)Target costing
Contents
Ⅰ. Intro
1. What is AAV
2. Target Costing
Ⅱ. Solutions
1. a ,b ,d
2. AAV Project
3. e, f, g, h
Intro
What is AAV
All Activity Vehicle
What is Target costing
involves setting a target cost by subtracting a desired profit margin from a competitive market price
cf. cost-plus pricing
Intro
Solutions
a. The Competitive Environment Faced by MB
Expanding SUV market
But, dominated by
● Potential worldwide sales opportunity
for a high-end AAV
b. Reaction to the Changing World
for Luxury Automobiles
Customer clinic
Design and testing team
Manufacturing location
Solutions
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2013.05.09
20페이지
