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The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA
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Reverse-Positioned Marketing
1
- Face the main stream.
Contents
Introduction
Concept of Reverse Positioned marketing
Body
case in reverse positioned marketing
JetBlue Airways
IN-N-OUT Burger
IKEA
Google
Conclusion
Character, problems, solution and suggestion
234
Trends change rapidly
Compete intensely
5
is important!
But,
As they compete harder
they resemble each other.
Every brand use differentiation
Consumers not interest anymore
Far away from consumer’s needs
Focus on success of real differentiation
They have special idea that face the mainstream.
the mania of strong loyalty
6
Reverse positioned marketing
It means think reversed.
To think formal or fixed idea differently or reversed for find out brilliant idea.
7
The effectiveness of
Reverse positioned marketing
It can spotlighted
It is a crucial role in the formation of brand image
Third, To make them loyalty buyers
89
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The Reverse positioned marketing,Face the ma.. |
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2013.05.09
42페이지
