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Toyota Prius,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Toyota PriusLeading a Wave of Hybrids
Brand Philosophy
The Nuts and Bolts of the Prius
- The prius combines a gas engine with and electric motors
The original Prius
A small, dull design
Total of 114 horsepower
The second-generation Prius
The interior was roomy and practical, with plenty of storage space.
A modest power increase.
In 7 colors
It also provided expensive touches
A seven-inch energy monitor
The original Prius
The second-generation Prius
The most important improvement
42
60
Increase in fuel efficiency
Miles per gallon
A Runaway Success
Alone commands
of the market
More than
50%
The strong demand for the Prius
First
focused on
- environmentally conscious consumers
- early adopters
Reason for success Of Prius
Second
gas prices had went up
Third
Various incentives
Reason for success Of Prius
Analyzing the Marketing Environment
Toyota was affected by its microenvironment factors
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2013.03.23
23페이지
