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마케팅-참이슬마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Strategic Marketing
in 참이슬
◆ Contents ◆
1. Introduction
- Choice Background
2. Brand Analysis
- JinRo · 참이슬
- Soju Market
- Competitors
- SWOT
3. Consumer Survey
4. 4P · STP Strategy
5. Marketing Strategy
- Long-term · Short-term marketing
- New marketing
6. Conclusion
7. Reference
1. Introduction
For last few years, 참이슬 of JinRo had a 50% market share in domestic soju market. JinRo didn t have a equal share in whole nation but JinRo led a soju market in Seoul and capital area. Like this, JinRo is the market leader in soju market.
참이슬 s the biggest rival is the 처음처럼. 처음처럼 broke 20˚ that maginot line of soju market and brotught low alcohol degree trend. 처음처럼 went straight to second place in one year. As soon as 처음처럼 was launched, It caused tremendous popularity. JinRo launched the 참이슬Fresh because of 처음처럼‘s trace and implemented aggressive marketing.
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참이슬마케팅,마케팅,브랜드,브랜드마케팅,기업.. |
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참이슬마케팅전략,마케팅,브랜드,브랜드마케팅,.. |
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참이슬보고서,마케팅전략,마케팅사례,마케팅,브.. |
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마케팅사례,참이슬,소주시장분석,브랜드파워,마.. |
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[ 처음처럼 마케팅전략 레포트 ] 처음처럼 기업.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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마케팅사례연구-참이슬의성공 |
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도브,시장분석,마케팅전략,마케팅,브랜드,브랜.. |
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진로의참이슬마케팅사례 |
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참이슬마케팅사례분석 |
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참이슬후레쉬,참이슬프레쉬,참이슬Fresh,참이슬.. |
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진로의참이슬마케팅사례 |
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2013.03.23
18페이지
