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페이스북
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Say you Know “Trend”
Then go for
-To Attract Cyworld customer through Image Differentiation-
● ● ● ● ●
1. Executive summary
2. Current marketing situation
2.1 Market Analysis
2.2 Customer Analysis
2.3 Competitor analysis
2.4 SWOT analysis
3. Marketing strategy
3.1 marketing objectives and Issue
3.2 Segmentation and Targeting
3.3 Positioning
3.4 Marketing mix strategy
4. Budget
5. Action Plan
1. Executive Summary
Achive 50%
Marketshare.
Target is Twenties that use Smartphone for Cyworld
Trendy image differentation
Executive summary
2. Current marketing situation
2.1 Market Analysis
“Social Network Service” focuses on building and reflecting of
social networks or social relations
among people who
share interests and activities
SNS
Facebook achieve the highest rate of growth
2.1 Market Analysis
73% of Facebook users
are made up of people
of ages between 18~34.
Users aged between 13~39
make up about 72%.
2.1 Customer Analysis
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2013.03.27
34페이지
