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Chasm_Marketing1
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CHASM MARKETING
What is CHASM
TECHNOLOGY ADOPTION LIFECYCLE
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Chasm High-tech product
Continuous Innovation
Discontinuous Innovation
- Most high-tech products
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What is Chasm marketing
A marketing strategy that is devised as a solution of getting out of the quagmire which is named CHASM
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Example Selection : Why
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Example Selection : Why
Similarity of reasons
why they experienced ‘Chasm’
Analyzing both cases comes up to overcoming strategies
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RFID Suffered from Chasm
Radio Frequency Identification (“Chips, Tags”)
Advanced AIDC(Automatic Identification and Data Capture) Technology compared to Barcode
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Short comparison with Current Bar-code system
Then, why is it stuck to chasm
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RFID Suffered from Chasm
① Costs
- High installation costs for infrastructure
(computer systems, databases, readers, etc.)
- Tag cost is relatively expensive(up to $10)
② Utility
- Technical problem
- No united global standard
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e-Marketing(Morgan Stanley) |
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Internet_marketing_계획 |
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e-Market place를 이용한 국내기업의 성공사례 |
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2013.03.27
31페이지
