|
|
|
|
|
 |
|
Dr. Nature
|
|
|
 |
Dr. Nature
Development of Baby Skin Care Brand
CONTENTS
Background
- Company Introduction
- Problem Identification
2. External Analysis
Market Analysis
- Competitor Analysis
- Consumer Analysis
- Growth Prospect
3. Brand Development
- Brand Identity
- Core Values
- Products
4. Marketing Strategy
- Channel
- Promotion
- Communication Strategy
5. Expected Results and Conclusion
1.1 Company Introduction
Biggest cosmetic company in South Korea, with 39% market share (1st)
Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st)
Wide range of brands and diverse product lineup, with about 30 brands
Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter
Overseas expansion, in more than 10 countries, from France, China, Singapore to the U.S.
1.2 Problem Identification
1. Background
1.2 Problem Identification
1. Background
1.2 Problem Identification
1. Background
.... |
|
|
|
 |
 |
[현황과전망 논문] 국내기업의 해외DR 발행현황.. |
 |
닥터유(Dr.you) 마케팅전략 (영문마케팅) |
|
닥터유(Dr.You)의 마케팅 분석 |
|
디자인라운드(DR)와 부패라운드 |
|
오리온 닥터유 DR.YOU 마케팅 SWOT,STP,4P전략.. |
|
닥터유,마케팅전략,마케팅,브랜드,브랜드마케팅.. |
|
신규상장신청서_외국주(별지제2호서식(2)) |
|
닥터유,오리온제과,마케팅사례 |
|
노만베쑨[Dr. Norman Bethune] 의 삶에 대한 조사 |
|
소비자_마케팅_닥터유에 비친 오리온,마케팅,브.. |
|
Dream Rider Company |
|
닥터유_보고서.,오리온 |
|
전자 지불시스템 |
|
전자지불 시스템-2 |
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
2013.03.27
24페이지
