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콜드스톤마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,
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Cold Stone Creamery
Contents
1. Introduction
2. Environmental Analysis
3. Marketing Mix(4P) Analysis
4.STP(Segmentation, Targeting, Positioning) Analysis
5.Research Analysis
6. Recommended marketing program
1. Introduction
Introduction-Cold Stone Creamery’s Background
[Susan Sutherland Donald]
Cold Stone Creamery was founded in 1988 by Don and Susan Sutherland in Tempe, Arizona
Cold Stone + Creamery
Cold Stone Frozen granite stone with 9 degrees below zero
Creamery Dairy farm which produces dairy products by using fresh milk
Brand name
Brand Identity
Ice cream = Creation
What makes Cold Stone unique is that consumers get a “Creation” ice cream blended on a frozen granite stone with different things mixed-in like nuts, candy, cookies, fruits, etc
Cold Stone is a super premium ice cream store that gives us “The ultimate Ice cream experience”
Introduction Marketing problems in Korea
In Korea,sing-for-tips gimmick falls flat,
The serve
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콜드스톤마케팅전략,콜드스톤사례,마케팅,브랜.. |
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콜드스톤,마케팅전략,마케팅,브랜드,브랜드마케.. |
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콜드스톤 마케팅사례분석및 새로운 마케팅전략.. |
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COLDSTONE 콜드스톤 마케팅 SWOT,STP,4P전략분.. |
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콜드스톤 VS 베스킨라빈스 기업분석과 마케팅전.. |
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콜드스톤VS베스킨라빈스 기업분석및 마케팅전략.. |
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콜드스톤 마케팅사례분석및 새로운마케팅전략제.. |
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Cold Stone 콜드스톤 마케팅사례분석및 콜드스.. |
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COLD STONE 콜드스톤 브랜드분석과 SWOT분석및 .. |
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콜드스톤마케팅전략,콜드스톤기업분석,콜드스톤.. |
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콜드스톤 기업 SWOT분석및 마케팅전략제안 PPT |
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coldstone_콜드스톤마케팅,아이스크림시장분석,.. |
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콜드스톤 크리머리 |
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마케팅사례,하이트,코카콜라,삼성전자,사례분석.. |
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2013.04.04
28페이지
