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대한항공마케팅,아시아나마케팅,비교마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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Contents
4
The motivation of selecting subject
1235
Introduction of Korean air, Analysis of4p
Introduction of asiana air, Analysis of 4p
Analysis of STP of the two company
Advertisement of the two company
6
Conclusion (comparison of result)
Introduction
Korean air
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Korean air’s 4p strategy
Reservation service
Note issuing service
Cabin service
Other service : KAL limousine
Korean air’s 4p strategy
Making a good use of Korean traveler habit
Offering to customer various discount benefit like mileage
Korean air’s 4p strategy
Note issuing service - The system remove inconvenient
Korean air’s 4p strategy
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대한항공,아시아나항공,일본항공,마케팅,브랜드.. |
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기업복지,대한항공사례,아시아나항공사례,마케.. |
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아시아나항공마케팅,마케팅,브랜드,브랜드마케.. |
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항공마케팅,항공사,대한항공,아시아나,마케팅,.. |
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아시아나 항공 vs 대한항공,마케팅,브랜드,브랜.. |
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항공마케팅,대한항공,아시아나항공,항공마케팅,.. |
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대한항공경영,대한항공기업분석,항공마케팅,마.. |
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아시아나항공 마케팅믹스 4P전략과 SWOT,STP분.. |
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아웃도어시장,K2,네파,노스페이스,밀레,마케팅,.. |
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서비스마케팅사례,마케팅,브랜드,브랜드마케팅,.. |
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쿠쿠_마케팅,마케팅,브랜드,브랜드마케팅,기업,.. |
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금호아시아나브랜드,대한항공마케팅,마케팅,브.. |
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아시아나항공,마케팅분석,항공사마케팅,마케팅,.. |
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대한항공 기업분석과 경영전략 분석및 대한항공.. |
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2013.05.03
36페이지
