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VivaStudio
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You know what I put on
- VivaStudio
About Vivastudio
(KW million)
Source: Vivastudio
Vivastudio was founded in 2008 August
Clothing brand which is private business
Capital is 350 million won and no debt
2 CEOs, 2 Staff and 1 Part time worker
1. OverView
2. Current Strategy
3. Performance
4. Appraisal
5. Recommendation
6. Evaluation
5 Force Model
Threat of new entry
Few economies of scale
Increasing size of industry
Supplier Power
A large number of suppliers exist
Replacement cost is low
Buyer Power
Lies in the hands of consumers for what they like and purchase
Threat of substitute
In apparel industry, substitutes always exist
Rivalry
Aggressive marketing among companies
Small number number of companies is 4~5
1. OverView
2. Current Strategy
3. Performance
4. Appraisal
5. Recommendation
6. Evaluation
Current Strategy
The firm’s current strategy
: Seeks to be a leading streetwear brand in the Korean
market
More efficient operation control
Maniac driven-design by designer
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2013.03.27
23페이지
